Minimal & Direct
Also called: Single-screen landing, Straight-to-the-point page, One-liner landing
The whole landing page is one screen: one plain sentence that says what it does, one button, and nothing else.
Design keywords
Say these words to ask for this style.
A landing pattern that trusts the product to speak for itself. There is no hero image, no feature grid, no testimonials and no footer — just the logo, one sentence set at a readable size in the middle of a calm, warm-white screen, and one black pill button. Every other screen follows the same rule: one clear task per view, generous whitespace, hairline separators instead of boxes, and no decoration. The directness is the brand.
Best for
- Pre-launch and waitlist pages
- AI and developer tools with a self-explanatory product
- Apps with one obvious action
- Personal sites and tiny utilities
Avoid for
- Products that must explain pricing or many features
- SEO-heavy marketing sites
- Audiences that need lots of reassurance (banking, health)
✓ Do
- Write the sentence first; if it needs a second sentence, the product is not ready for this pattern
- Set the sentence at 2.25–3.75rem, weight 500, max ~18 characters per em width (≈18ch line)
- Use exactly one filled button per screen; everything else is a text link
- Keep the page to 100vh with the content optically centred
✕ Don't
- Don’t add feature grids, logo strips or testimonials below the fold
- Don’t blow the type up to poster size — directness, not drama
- Don’t add illustrations, gradients or shadows to fill the space
Not to be confused with
On mobile
Each screen does one thing: a title, at most one short line of help, the content, and one full-width black pill at the bottom. Lists are hairline-separated rows on the background, not cards; the tab bar is text-light with a single dot for the active tab.
Prompt builder
Paste into Claude, Cursor, v0, Lovable or any coding agent to recreate this style.