Hero-Centric Design
Also called: Full-bleed hero, Above-the-fold hero, Immersive hero landing
One full-screen scene, one giant headline and one CTA carry the page — everything below the fold is short and quiet.
Design keywords
Say these words to ask for this style.
A landing pattern where the first viewport does almost all the selling. A full-bleed photograph or illustrated scene fills the screen edge to edge, a transparent nav floats on top, and a huge white headline (7–9rem on desktop) sits over a dark scrim with exactly one dominant call to action. The sections after the hero are deliberately lean — three postcards, one quote, one closing banner that repeats the scene — so nothing competes with the opening moment.
Best for
- Travel, hotels and destinations
- Product launches with one hero visual
- Real-estate and architecture showcases
- Event and campaign pages
Avoid for
- Feature-heavy B2B tools that must explain a lot
- Pages where speed on slow mobile data matters most
- Dashboards and utility apps
✓ Do
- Make the hero 100vh with the image edge to edge and a 35–70% dark scrim behind the text
- Give the hero exactly one filled CTA; demote the second action to a text link
- Keep sections after the hero to 3–4 and reuse the hero scene in a closing banner
- Serve the hero image responsive and compressed (AVIF/WebP, < 250 KB)
✕ Don't
- Don’t put a product screenshot, form or carousel inside the hero
- Don’t place white text on a bright image without a scrim
- Don’t follow the hero with long feature grids, pricing tables and FAQs
Not to be confused with
On mobile
The first screen becomes a full-height scene card with the headline at the bottom and one full-width CTA; featured cards and onboarding reuse the same image with a bottom scrim, everything else is plain and light. Ship a smaller, compressed image for phones.
Prompt builder
Paste into Claude, Cursor, v0, Lovable or any coding agent to recreate this style.