Executive Dashboard
Also called: C-suite dashboard, KPI summary, Board report dashboard
Four huge numbers, one trend line and a one-paragraph story on lots of warm white air — the dashboard you can read in five seconds.
Design keywords
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Designed for leaders who glance, not analyse. The screen holds only what matters: three or four oversized KPIs set in an elegant serif with a quiet delta and a plain-language comparison, one trend chart with a thick ink line, and a short written summary. Everything else is removed — no sidebar, no search, no dense tables. Generous 40–56px padding, warm paper canvas, navy ink and a single brass accent give it the calm authority of a printed board report.
Best for
- CEO and board weekly snapshots
- Investor and stakeholder updates
- Company-wide TV/lobby screens
- Monthly business reviews
Avoid for
- Analysts who need to slice and filter
- Operational monitoring with live alerts
- Screens that must show more than ~6 numbers
✓ Do
- Limit the view to 3–4 KPIs and one chart
- Set KPI values at 56–72px with a one-line comparison (“vs last quarter”)
- Give cards 40px+ padding and 32px gaps
- Write a two-sentence summary of what changed and why
✕ Don't
- Don’t add tables, filters or a search bar
- Don’t use more than one accent colour
- Don’t show sparklines or gridlines that compete with the main trend
Not to be confused with
On mobile
One KPI per row at 44–52px serif, a single full-width trend card and a two-line summary; hide secondary lists behind “See details”. Keep the tab bar plain and roomy and let whitespace, not dividers, separate content.
Prompt builder
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