Conversion-Optimized
Also called: High-converting landing page, Lead-gen page, Squeeze page
One goal per page: the sign-up form sits in the hero, trust badges sit next to the button, and the same bright CTA repeats down the page.
Design keywords
Say these words to ask for this style.
A landing pattern built backwards from a single action. Navigation links are removed so there are no exits, the sign-up form lives in the first screen, and one high-contrast CTA colour (used for nothing else) repeats in the sticky header, the form, a mid-page band and the closing block. Trust signals — security badges, star ratings, customer counts — are placed right beside every CTA, an urgency ribbon gives a reason to act now, and sections answer objections in order: proof, how it works, FAQ.
Best for
- Fintech account opening and sign-up pages
- Paid-ads landing pages
- Lead generation and waitlists
- Free-trial and promo campaigns
Avoid for
- Brand storytelling and editorial sites
- Luxury brands that should feel unhurried
- Documentation or multi-goal homepages
✓ Do
- Reserve bright green #12C26B for actions and progress (plus small checks on navy); on light backgrounds use the darker success #0B7A42 for icons and trust text (5.4:1 on white) — never green for decoration
- Put the form or CTA above the fold and repeat it every 2–3 sections
- Put a lock line under every form button and a check line (no minimum · cancel any time) under every CTA band
- Keep the hero form to 3 fields (first name, last name, mobile); ask for the rest after sign-up
✕ Don't
- Don’t show the full site navigation — every link is an exit
- Don’t use fake countdowns or invented scarcity
- Don’t give two different goals equal weight on one page
Not to be confused with
On mobile
Form and payment screens end with a sticky full-width green CTA on a white bar with the #0B7A42 lock line right under it; forms ask for 2–3 fields per step; home and profile keep the tab bar instead.
Prompt builder
Paste into Claude, Cursor, v0, Lovable or any coding agent to recreate this style.